Tuesday, January 28, 2014
P&G’s Holiday Campaigns
Procter & Gamble (PG), the leader in global household and personal products industry, plans to make this holiday season even better for its consumers with campaigns such as Secrets of the Season and Simple Ways to Stay Clog-Free and Stress-Free. The campaigns are a part of the company’s promotional strategies but they are not entirely about discounts and sales. P&G plans on enhancing the overall holiday experience, and not just provide dollar savings.
On November 18 P&G announced the launch of its Secrets of the Season campaign, which will help its customers make their holidays better with expert advice and product solutions for them and their families. The campaign partners with actor Wilmer Valderrama of That ‘70s Show fame and bilingual lifestyle expert, Evette Rios to advise consumers on how to better navigate the holidays and make them even more joyous this year.